WIN THE GAME WITHIN THE GAME. Fieldstone Hill Group provides clients a model for a strong sales & marketing organization with clear go-to-market focus -- but also a caring company that has the capacity for relating to customers and others. We build the capability for more efficient & effective business development. So our clients can produce both increased revenue & profitability and stronger, more resilient human connections.
Brand Dialogue Whitepaper / Executive Summary http://www.fieldstonehill.com/brand-dialogue-whitepaper-ex/
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FHG announces expanded copywriting and PR capabilities
Corporate Copywriting: Legendary copywriter John Kennedy called it "salesmanship in print."
In that world-class spirit, we announce the expansion of our Public Relations and Copywriting capabilities at Fieldstone Hill, dedicated to providing clients with the most creative and effective sales & marketing communications services available anywhere.
Personal Performance Plan is a roadmap for success in 2010
Now's the time to create a Personal Performance Plan for business development.
If you're like a lot of business owners and sales producers -- you may know where you want to wind up next year revenue-wise, but you're not quite sure how you're going to get there.
Why the uncertainty? Isn't today's market environment unpredictable enough already?
We'll help you clarify your goals and establish realistic levels of activity, using best practices that are benchmarks for top producers in IT and pharmaceutical sales. How many contacts? How many meetings? Referrals? Proposals? Each week? Each month? This is a 12-month roadmap. A practical, management tool. So you can drive your new business development using four or five metrics that are leading indicators of your success.
Call David Kramer today to learn how a Personal Performance Plan for business & relationship development can be an early advantage for achieving next year's numbers.
Here's what our clients say . . .
“Dave worked with me while I was in business development mode. He taught me a lot and I then implemented his tactics - resulting in faster deal closings.” -- Bill Eisner, Lockheed Martin.
Pump up the sales pipeline . . .
Sales & marketing executives will get the biggest bang for their buck these days by focusing on the earliest stages of their sales cycle: lead generation and qualification; up-selling and cross-selling activity; and referral acquisition campaigns. Pump up the pipeline with loads of new, "high-gain" prospects . . .
Execution is King these days
Go-to-Market Execution -- maximizing efficiency and mitigating risk while returning to revenue growth in 2010 -- is the hottest topic out there today. Execution is king. This is the "new normal" for sales & marketing success.
Virtual V.P. of Sales and Marketing is right on time
Finally, a return to revenue growth.
Ramp up. But why take the risk of hiring that new sales & marketing executive just yet, when you can confidently outsource most management functions with our Virtual VP of Sales & Marketing?
Executive Advisory for -- Strategic Planning / Marketing Communications / Sales Management / Customer Relationship Management
So get aggressive again. But mitigate your risks. Think before overexposing your company to the fixed costs and longer-term committments of bringing new managers on staff yet. Ask David Kramer about Virtual VP of Sales & Marketing, by calling 856 642 1724.
New Projects: Experiential marketing with Mamapalooza and Mother's Day Today
FIELDSTONE HILL was engaged this month to support the development of two great "experiential marketing" events that target "moms," a nifty little audience that makes up to 85% of all household purchase decisions. They are: Mamapalooza (http://www.mamapalooza.com); and Mother's Day Today (http://www.mothersdaytoday.com. Unique sponsorship opportunities are available.
Here's what our clients say . . .
“David provides excellent, client-centric services. He listens to the client's needs and adapts a plan that works best and produces optimal results. He is truly committed to providing excellent customer service and becomes part of your team." -- Brian Sherin, President of Besler Consulting in Princeton, NJ.
Brand Dialogue Course at Camden County College
I'm finalizing coursework for the Fall Semester of Sales & Marketing course I teach at Camden County College in Cherry Hill NJ. The first night of class is Tuesday, Sept. 15. Being an Adjunct Instructor in a college environment is one of the most fun and rewarding things I've ever done in my career.