« Marketers still talking brand, while bosses are thinking sales | Main | Appreciative questions are gold dust atop your treasure chest »

AMA survey shows that business coaching goes mainstream 

Once seen as a last-chance effort to turn around flagging careers, business coaches are going mainstream.

According to a July 2011 American Management Association survey, almost half of participating companies use coaching for performance improvement or to prepare individuals for a new role.

While half of companies provide coaches to mid-level or senior staff only, 38% make them available to  everyone. Coaching's three most common uses, according to the AMA survey: performance improvement, leadership development and optimizing strong contributors. 

The survey also found that most coaches meet with executives in person or by phone, either every week or twice a month for about a year, though they increasingly are available for emergency consults. 

To share your thoughts, email david@fieldstonehill.com.

Posted on Tuesday, September 6, 2011 at 10:27AM by Registered Commenter[Your Name Here] | CommentsPost a Comment

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.