Five Ways to Build Networks of Trust in a Disruptive Economy
In today's disruptive marketplace, it's not enough just to connect with our customers.
Whether in person or online, the challenge is to use our connections to create "safe containers" where our customers feel comfortable sharing, collaborating and co-creating with us.
Here are 5 steps to building networks of trust and knowledge-based relationships:
1. Understand that communication matters more than connection
2. Demonstrate a genuine, caring curiosity
3. Prize your customers' individual excellence
4. Prioritize learning more than persuasion
5. Sell to help
To share your thoughts, email david@fieldstonehill.com.
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