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Appreciative Inquiry empowers customers to collaborate with us

Human-centered marketing is about connecting with customers & prospects in a spirit of collaboration and community.

A big part of joining with our customers & prospects in co-creating a new solution is attempting to prize their individual excellence. This is accomplished by asking questions with a genuine inquisitiveness -- a caring curiosity

We should emphasize the invitational, inclusive, reciprocal, cooperative and collaborative qualities in our contacts. It's not important that we agree with everything that is said, as long as we're just open to understanding and learning.

Appreciative Inquiry facilitates the creation of a safe space, a free trade zone where customers can share their underlying needs and requirements.
What do you really need and prefer? And how can we create it together?

To share your thoughts, email david@fieldstonehill.com.

Posted on Monday, January 9, 2012 at 12:37PM by Registered Commenter[Your Name Here] | CommentsPost a Comment

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