David Kramer, Founder / Managing Director
David has over 25 years of practical, front-line experience in sales and marketing leadership, business development, team building, organizational learning and change management.
He is the author of Sell to Help: The Power of Intent, a workbook for shifting to a human-centered, knowledge-based sales & marketing organization that gains a competitive advantage in today's turbulent market environment.
Adjunct Instructor in Marketing at Camden County College. Member of CoachVille, a global Continuing Education community for business coaches, and accredited member of International Coaching Federation (ICF).
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David began in business development and marketing in 1987. He left an award-winning journalism career (as Sports Editor of a group of community newspapers owned by Dow Jones) to become an Account Executive at a PR/Crisis Communications firm in Princeton, NJ . Most of the firm's clients were in IT, biotech and pharma. It was run by one of the founding editors of USA Today newspaper and a former Director of News Research for the Gannett Newspaper chain.
From 1988-91, David was PR Account Team Leader for one of the largest law firms in central New Jersey with nearly 60 attorneys in 11 practice groups serving Fortune 500 clients in over 35 vertical industries. In 1990, Kramer represented one of the nation's largest generic drug companies, while the US House of Representatives investigated the entire generic drug manufacturing industry.
In 1991, Kramer left the PR firm to launch his own company, the Fieldstone Hill Group (FHG). From the start, Fieldstone Hill provided PR and integrated marketing communications services to clients in the restaurant and entertainment industry. He worked with a variety of high-end restaurants run by veterans of Philadelphia’s Le Bec-Fin. And managed PR & marketing for several nightlife and entertainment venues throughout the Delaware Valley.
As the practice evolved, Fieldstone Hill provided integrated marketing communications services to clients in the advanced technology and professional services sectors. In many cases, Kramer’s clients were mid-size Enterprise Solution Providers for major computer manufacturers like Sun Microsystems, IBM and Compaq. Others were in biotech, nanotechnology, artificial intelligence and supercomputing. At the peak of that IT market, David was a national consultant and trainer designing sales & marketing workshops for Sun's largest distributor of enterprise computing solutions.
David has authored articles on business development and Customer Relationship Management (CRM) that were published in a variety of business & technology publications. Several of his articles and white papers have been reprinted internationally. Kramer was also a presenter at several CRM industry events, including an international conference on CRM in banking, and an executive retreat on CRM sponsored by Inc. Magazine.
In 2002, David was engaged by the Lockheed Martin Corp. to help improve business development performance in its Commercial Systems Engineering and Systems Integration units based in Moorestown, NJ. Soon after, FHG was also hired to train new business "Capture Teams" in Lockheed’s Homeland Security Initiatives. The objective was to help business developers for the prime government contractor to master the new skills & tools required to compete for Systems Integration contracts in a post-9/11 marketplace.
In this world-class context, Kramer devised a new Best Practices model for achieving performance improvements in business development. It emphasizes engagement, action, intensity and acceleration for improving sales revenue and profitability, while building stronger and more genuine human connections.
This high-impact, go-to-market approach – SELL TO HELP – draws on a 21st century spirit of connectivity, adaptability and renewal. It is the cornerstone of FHG’s consulting, coaching and sales production work today.
David currently provides clients with these high-impact solutions for business optimization in sales and marketing. In his "capability-building" practice today, he draws constantly on lessons learned from his experience advising both fast-paced, entrepreneurial IT companies and one of the premier aerospace/defense prime contractors.
After attending Philadelphia's "magnet" Central High School, Kramer graduated from the Temple University School of Communications & Theater in 1980 with a BA in Journalism. He pursued a post graduate degree at Temple University in Organizational Communication.
David served as Chairman of the Government Affairs Committee of the Cherry Hill (NJ) Regional Chambers of Commerce. He is also on the Board of the annual Drive Out Hunger (DOH) Golf Classic to benefit Philabundance.
On a pro-bono basis, David has provided advisory services to non-profit and non-governmental organizations that include: Urban Promise (Camden, NJ), Doctors Without Borders (USA), the United Nations Association (UNA) .
David currently lives in Mt. Laurel, NJ, with his wife and two sons.